Post by account_disabled on Mar 5, 2024 1:35:30 GMT -5
You might imagine, some products and product categories fall under the ROPO effect more than others. Some of the most typical categories are: Fashion Footwear Beauty products Mobile Home appliances Below are some statistics on the use of ROPO by Polish buyers. It is worth noting that the survey took place in 00 and 0 Therefore, access to physical stores may have been somewhat limited .by law or personal choice. in 0 In any case, the results of this survey on ROPO appear to match common ones around the world: ropo categories in poland Source: Statista Even if you don't sell in Poland, in general the results confirm that some products need to be touched and looked at in person before being purchased.
Building materials, shoes, furniture, electronics, groceries, clothing and Brazil Telegram Number Data cosmetics are the product categories most likely to be affected by ROPO. They all fall into the reasons why people might complete the purchase offline, as we mentioned earlier. What can be done to counter ROPO? Changing consumer behavior is not an easy task, but it is not impossible either. While you can't eliminate ROPO entirely, there are some things you can do to entice your website visitors to complete their order on your site. Some retailers use augmented or virtual reality to fill this gap in online shopping.
In the following article we show you some examples Recommended reading: Examples of augmented and virtual reality in marketing However, since immersive reality is not a solution accessible to all e-Commerce businesses, below we have collected 7 tips to counteract the ROPO effect. Measure the ROPO effect If you have a physical store, it may be easier to see the number of people who actually come into your store to purchase the product. For example, you can look at offline sales of a particular product and add them to your ad spend to see the true return on ad spend . ROAS .. If you suspect that an advertising campaign is driving in-store purchases.
Building materials, shoes, furniture, electronics, groceries, clothing and Brazil Telegram Number Data cosmetics are the product categories most likely to be affected by ROPO. They all fall into the reasons why people might complete the purchase offline, as we mentioned earlier. What can be done to counter ROPO? Changing consumer behavior is not an easy task, but it is not impossible either. While you can't eliminate ROPO entirely, there are some things you can do to entice your website visitors to complete their order on your site. Some retailers use augmented or virtual reality to fill this gap in online shopping.
In the following article we show you some examples Recommended reading: Examples of augmented and virtual reality in marketing However, since immersive reality is not a solution accessible to all e-Commerce businesses, below we have collected 7 tips to counteract the ROPO effect. Measure the ROPO effect If you have a physical store, it may be easier to see the number of people who actually come into your store to purchase the product. For example, you can look at offline sales of a particular product and add them to your ad spend to see the true return on ad spend . ROAS .. If you suspect that an advertising campaign is driving in-store purchases.